Users will soon have a fresh option that permits them to reduce the amount of AI-created content appearing in their feeds. This initiative comes as the company disclosed that it now features in excess of 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a widespread release. This advancement aligns with a surge in content created by AI, fueled by recent video-generation tools.
AI Proliferation Online
It has been noted that approximately a tenth of the quickest rising content creators on a popular video site only show clips produced artificially. A large amount of this output is classified as mass-produced AI material, a phrase for inferior, bulk-generated content that is typically illogical or bizarre.
Based on user feedback that a lot of users appreciate content created using AI tools, from digital art to educational videos, and we want to provide users the power to adjust the amount of that, according to their own choices,” stated a platform representative.
Scale of AI Content
The service disclosed that there are currently 1.3bn videos on its app identified as made with AI. Collectively, over 100 mn pieces of content are submitted to the service each day, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Viewers will be able to reduce or increase the volume of AI-generated videos they view by accessing the topic control setting in the application and selecting “AI-generated content”. Further subjects that are already be controlled under the filter cover politics, clothing, beauty, and choreography.
AI Disclosure Rules
The platform’s guidelines require users to identify “realistic” AI-made content, and it bans dangerous deepfakes of celebrities or crisis events. Any authentic-looking AI video that is unmarked can be taken down under its user guidelines.
Additionally, the platform will now attach an “AI-made” watermark to content created with its own AI tools, or identified by an cross-platform project for spotting AI-generated material. This step is intended to help prevent users from trying to circumvent the labeling process.
AI Literacy Programs
The company is also introducing a $2m awareness program for specialists and organizations to create informative material about responsible artificial intelligence. This initiative will assist educational bodies dedicated to teaching coding and technology.
Platform Protection
TikTok has justified its moderation strategy, following controversy over plans to cut jobs for a large number of content moderators in the United Kingdom. TikTok is set to eliminate hundreds of positions in its content moderation team in its British office, with trade unions and digital protection specialists raising concerns that humans are being replaced by automated systems.
A trust and safety lead clarified that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by filtering out the most distressing content before it gets reviewed by humans. The company reported a notable drop in explicit and harmful content handled by safety staff over the last 12 months due to intervention by its AI tools.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we additionally believe it’s highly necessary to reduce exposure to dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us process content quickly.”
